The Last Mile  ·  Leadership Design Review  ·  Decision required

Choose the direction we build for the doubling campaign.

Four production-fidelity prototypes for the Joe Stocker × Patriot Consulting matching campaign. One is our recommended flagship; three are the art directions that fed it. Open each as a real, interactive page, then tell us which one to translate into the live site.

$200,000
Campaign goal
$100,000
Dollar-for-dollar match
Joe Stocker
Patriot Consulting · underwriter
4 prototypes
Built · rendered · QA'd

Our recommendation

The flagship — where the strongest ideas converge.

A hybrid that keeps the Ledger's editorial trust, elevates the Impact Engine as the centerpiece, and borrows the Meridian's mirror in the donation preview. This is the one we'd take to launch.

★ Recommended Flagship campaign prototype — cinematic hero: One dollar, doubled.

Ledger × Impact Engine

Cinematic hero opens on “one dollar, doubled,” then hands off to a living progress engine that shows exactly what each gift unlocks in a prison classroom — with the match settling a beat after every donation.

  • RegisterEditorial trust + a signature progress moment
  • InstrumentThe Impact Engine — equipment unlocked, live
  • Best for$1k–$5k gifts; credibility without losing awe

The explorations

Three distinct art directions.

Structurally different concepts — not color swaps. Each was fully built and QA'd. Prefer one of these over the flagship? Open it live and select it.

01
The Ledger of Second Chances — editorial impact meter.

Editorial · gravitas & trust

The Ledger of Second Chances

Documentary, type- and photography-led. The instrument is a precise horizontal impact meter read like an annual-report chart. Strongest for high-trust major gifts.

02
Twice — The Doubling Chamber — cinematic dark stage.

Cinematic · awe & momentum

Twice — The Doubling Chamber

A dark stage with a dimensional instrument: one stream of light is doubled into two — $1 + $1 = $2 rendered as light. The most felt expression of the match. Controlled spectacle.

03
The Dividing Line — structural meridian system.

Structural · clarity & balance

The Dividing Line

A single vertical meridian runs the page; the donor's gift mirrors across it to meet the match as combined impact. The clearest, most literal reading of “matched.” Architectural.

How to choose

Open each on your own device, then send one word back.

  1. Click into each prototype — they’re real, interactive pages (try them on your phone too).
  2. Watch the match moment: every gift is doubled a beat later. That’s the campaign’s core idea.
  3. Pick the direction that best carries The Last Mile’s voice to donors.

Ready to decide? Use the button on your chosen direction, or reply directly. Our recommendation is the Flagship. Once you pick, we translate that single direction into the live campaign site.