Editorial · gravitas & trust
The Ledger of Second Chances
Documentary, type- and photography-led. The instrument is a precise horizontal impact meter read like an annual-report chart. Strongest for high-trust major gifts.
The Last Mile · Leadership Design Review · Decision required
Four production-fidelity prototypes for the Joe Stocker × Patriot Consulting matching campaign. One is our recommended flagship; three are the art directions that fed it. Open each as a real, interactive page, then tell us which one to translate into the live site.
Our recommendation
The flagship — where the strongest ideas converge.
A hybrid that keeps the Ledger's editorial trust, elevates the Impact Engine as the centerpiece, and borrows the Meridian's mirror in the donation preview. This is the one we'd take to launch.
Cinematic hero opens on “one dollar, doubled,” then hands off to a living progress engine that shows exactly what each gift unlocks in a prison classroom — with the match settling a beat after every donation.
The explorations
Three distinct art directions.
Structurally different concepts — not color swaps. Each was fully built and QA'd. Prefer one of these over the flagship? Open it live and select it.
Editorial · gravitas & trust
Documentary, type- and photography-led. The instrument is a precise horizontal impact meter read like an annual-report chart. Strongest for high-trust major gifts.
Cinematic · awe & momentum
A dark stage with a dimensional instrument: one stream of light is doubled into two — $1 + $1 = $2 rendered as light. The most felt expression of the match. Controlled spectacle.
Structural · clarity & balance
A single vertical meridian runs the page; the donor's gift mirrors across it to meet the match as combined impact. The clearest, most literal reading of “matched.” Architectural.
How to choose
Ready to decide? Use the button on your chosen direction, or reply directly. Our recommendation is the Flagship. Once you pick, we translate that single direction into the live campaign site.